"Dave Paradi, MBA" <dave@...> wrote:

If you've been reading this newsletter for even a short period of time, you know that it is very rare that I ever recommend other resources. I have very high standards for who I seek advice from. And today is one of the days that I get to recommend a book that I have used for years by someone that I respect tremendously (in fact I am paying money out of my own pocket to see him present next week).

Jeffrey Gitomer is one of the people I consider to be at the top of his field. He is a sales expert who has sold over 2 million of his books, writes numerous articles and every week he writes an insightful newsletter that I take time to read when it arrives. He tells it to you straight with no sugar coating.

Now if you are saying, "But Dave, I'm not in sales", I beg to disagree. If our job is not to sell products or services, then we are still selling our ideas to others almost every day. If you try to get your boss to approve a project, you are selling. If you need a team to adopt a new work method, you are selling. If you want to get your family excited about a different vacation destination, you are selling. We all sell, so this is relevant to you.

Today Jeffrey is releasing an updated and revised version of his classic "The Sales Bible". I bought the original book years ago and it changed my whole outlook on selling. Here's how some of his ideas are relevant to presenters like yourself:

Page 50: Rule 2 of Sales Success is "Believe in yourself". When you are presenting, if you aren't confident in what you are saying and that you are qualified to be at the front of the room, your presentation will be a failure.

Page 52: Rule 17 of Sales Success is "Sell benefits, not features". In my five-step KWICK method for creating persuasive visuals, step one is to create a headline, one that captures why the audience should listen to this point. If you get nothing else from Jeffrey than this one idea, it will help your slides be far more effective because it focuses you on what the audience gets from this point, not what it means to you.

Part 4: Making a Great Presentation, pages 137-152. In this section, Jeffrey gives great advice on developing and delivering a presentation. Page 141 has his 12.5 ways to make the prospect confident enough to buy. In your situation this could be to make the boss agree or make the team be enthusiastic. Direct applications of his ways to your slides: know your slides and your material, always have a handout, have a conversation instead of lecturing, use third-party evidence to back up your points, and more.

Pages 151-152 contain his list of elements to keep in mind when designing slides. You'll see that they are very consistent with what I have shared with you in the newsletter for years.

Part 8 starting on page 221 is all about communications and a good reference on holding effective meetings and writing letters.

Hopefully that gives you a good idea of why I think so highly of Jeffrey and this new edition of The Sales Bible. To make it even more attractive to jump on this opportunity today, he's lined up a number of experts to offer bonuses to those who buy at Amazon today. I am honoured to be one of those who has contributed. My bonus is a video of how you can transform the usual "About Our Company" slide into a series of slides that is more useful to your audience and will sell your ideas, products and services more effectively.

If you want to take advantage of a great resource to improve your sales ability, click here (http://snipurl.com/newsalesbible) to go to Amazon and purchase Jeffrey's book. Then, e-mail your invoice to salesbible@... and they will give you access to my video and all the other great bonus reports, audios and ideas.

Thanks for being a loyal subscriber.

Dave

Dave Paradi, MBA
Think Outside The Slide(tm)
1080 Diamond Court, Mississauga, ON, Canada, L5V 1J5


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